Is LinkedIn a waste of time?
This, and similar questions come up a LOT! The answer: Yes! Unless they are not..
Most people on LinkedIn and other social are obsessed with clicks, likes, follows, friends, or whatever the platforms term is for someone who is “in your network.”
Consider, how many people drive home from work, the garage door goes up, they drive in, the garage door goes down, and they disappear… never getting to know their neighbors.
For many/most, social is like that. In the video below I discuss what I do to make LinkedIn – and all social – more effective.
In short: connect beyond the click: